It’s still ice cream but it’s taking it in a new direction.” “Consumers want to see something different. “The ice cream category has been on a decline the last few years,” he said. Today, My/Mo Mochi is the leading brand.”ĭarren Seifer, a food and beverage industry analyst with market research firm NPD Group, said mochi ice cream is bringing much-needed energy to the freezer aisle. “So we changed the company name, hired the right sales and marketing people, and invested in branding and distribution. It was a great product that 80% of consumers had never heard of,” said Roellig. “When we bought it, their mochi ice cream was in less than 1,000 stores. Friedman, who took over the family firm, sold it to California-based private equity firm Century Park Capital Partners in 2015, which closed down the bakery and focused on building the mochi ice cream business.Ĭhip Roellig, managing partner with Century Park Capital Partners, declined to disclose the purchase price. The ice cream was generating “tens of millions” in annual revenue by the time Hashimoto passed away in 2012. How he got 200,000 people to buy ugly fruits and vegetables “We are reaching the masses where they shop.” “We are in Target, Kroger, Walmart and everything in between,” said Barnett. My/Mo Mochi is now available in 20,000 stores nationwide.
#My mo mochi ice cream portable
They’re also sold individually in portable freezers that Barnett calls self-serve “ice cream bars.”
#My mo mochi ice cream free
My/Mo Mochi ice cream (which is gluten free and some varieties are dairy free) is produced at a manufacturing facility in Los Angeles and sold in packages of six. The My/Mo Mochi brand launched in 2017, two years after Barnett joined the company after leaving his job as CMO of bottled water company JUST Goods. “We just retooled and adjusted it for today’s consumers,” he said. My/Mo Mochiīarnett recognized the inherent appeal of mochi ice cream to Millennials, a group he calls “a snacking generation.” Mochi is a portion-control snack of about 110 calories per ball, easy to hold and eat on the go. If you're looking for more of a sweet and decadent ice cream treat, I definitely suggest trying this flavor.Mochi ice cream, a ball of creamy ice cream encased in pillowly rice dough, has gone from niche to mainstream with American consumers. The Apple Pie flavor consists of vanilla ice cream with a cinnamon apple center. My/Mo Mochi's two new limited-edition fall flavors Apple Pie à la Modeand Pumpkin Spiceare available now at retailers nationwide. My/Mo Mochi's ice cream is wrapped in this dough which creates its signature soft, fluffy taste and appearance. You might have seen smaller versions of it at your local frozen yogurt shop in the toppings bar. My/Mo Mochi Ice Cream Photo courtesy of My/Mo Mochiįor those of you who don't know, mochi is sweet rice dough. My/Mo Mochi Ice Cream is brining the autumn flavors to your freezer with two new limited-edition treats. Even though you probably had a PSL this morning, you're probably still craving a fresh fall dessert. From pumpkin spice to apple pie, they are here to stay, at least for the next few months. I can't seem to get enough of the flavors of fall. By adding your email you agree to get updates about Spoon University Healthier
0 kommentar(er)
